Stories, guides & market pulse
Real sellers, real buyers — and what's moving in Nigerian commerce.
How I turned ₦50,000 worth of thrift clothing into a ₦2M business in 90 days — using only my phone
No shop. No shipping account. No followers. Just ₦50k, a phone, and a Luuk seller account.
The Escrow Mindset: Why Smart Nigerian Buyers Never Pay Before Delivery
If you've ever paid upfront and regretted it, this guide changes your behaviour permanently.
5 Video Filming Tricks That Doubled My Sales Within Two Weeks
Good lighting. The right angle. A 3-second hook. Sounds simple — most sellers still get it wrong.
Weekend Sales 101: How to Prepare Your Store for Maximum Orders on Saturday
Weekend traffic on Luuk is 30% higher than weekdays. Here's the Friday checklist top sellers run every week.
Luuk Coins Explained: How Buyers Are Saving ₦5,000+ Every Month Just by Watching
The coins system rewards you for watching videos — which you were going to do anyway.
From WhatsApp Business to Luuk: One Fashion Seller's Brutally Honest 3-Month Review
Chidi spent 2 years building a WhatsApp catalogue. He switched to Luuk and wrote down every number.
Why Video Commerce Will Be the Default Way Africans Shop Online by 2028
Short-form video changed how the world discovers products. In Africa, the shift runs even deeper.
What's New in Luuk 2.0: Escrow 2.0, Offer Stacks & Instant Payouts
We shipped more in the last 90 days than in our first year. Here's everything that landed.
Single Mum, 3 Kids, ₦500k/Month: Meet Blessing from Enugu
Blessing started with one batch of secondhand children's shoes. Eighteen months later she runs a 3-person operation.
How to Price Your Products for Maximum Conversion on Luuk
Price too high and buyers scroll past. Too low and you lose margin. There's a sweet spot — and it's different on video.
First Time on Luuk? Here's Exactly What Happens After You Place an Order
We walk you through every step so there are zero surprises and total confidence.
Nigerian SME Report 2026: The Categories Growing Fastest on Video Commerce
We analysed 180,000 transactions to find where opportunity is outpacing competition right now.
The 10-Minute Listing Formula That Top Sellers Use Every Single Time
Great listings aren't lucky — they're systematic. Here's the exact checklist top sellers run before every video.
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